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THE MINNEGASCO PROJECT DECK
 

To: Record Label Executives & Radio Music Directors

From: Minnegasco HQ

Subject: The Next Big Thing in Indie Rock is a Defunct Energy Company
 

The Pitch: Why Minnegasco?
 

In a crowded indie landscape of sterile bedroom pop and over-polished rock, Minnegasco is the analog friction the culture is craving.
 

Minnegasco isn't an ordinary band; it's a tongue in cheek music project built on the bones of the defunct Minnesota Gas Company. We are tapping directly into the ultimate indie rock currency: authentic blue-collar irony, mid-century corporate warmth, and deadpan Americana. The music will also push a way to motivate followers to resist immoral government and corporate over reach such as unending wars and government surveillance. 
 

The Tagline: "Soft utilities for hard times."

The Narrative: "We’re the house band for a utility company that doesn’t exist anymore."
 

Brand Foundation & Sonic Identity

We are taking the rich, bureaucratic visual archive of a mid-century gas company—cookbooks, safety pamphlets, and meter-reader uniforms—and reframing it with fierce tenderness and irony.

• The Sound: Described as piano based folky, pop with infectious melody lines.

• The Vibe: Subversive, Irreverent, Sarcastic and Cynical.

Comprehensive Branding & Visual System

Minnegasco comes with a fully realized, turnkey aesthetic ready for music videos, vinyl pressings, and high-margin merch lines.

1. The Color Palette & Typography

• Safety Orange & Utility Blue: The primary colors of labor, hazard, and infrastructure.

• Faded Cream & Pilot-Light Blue: The soft, nostalgic tones of mid-century domesticity.

• Typography: Rigid, mid-century sans-serif (reminiscent of billing statements and service vans) juxtaposed with typewriter font and messy cursive (like handwritten meter-reader notes).

2. Iconography & Assets

• The Mascot: A stylized, retro pilot-light flame with a mischievous smile, acting as our "Mickey Mouse" across all media.

• Graphic Textures: Album art and promo materials will utilize vintage schematics, gas coupons, mid-century clip art, and meter dials.